Three signals pointing towards changes in consumer behavioral, and what brands must do next.

Signal 1: Consumers are looking for community post COVID lockdown

Source: Forrester Research

The COVID veil has lifted for many Americans. The latest data from Forrester shows that overall consumer energy has rebounded by 11 points from 43 in…


As we put 2020 behind us, it is time to pause and take a look at the big elements affecting marketing in the new year. Here are six major themes you should begin planning for in 2021.

The Conscious Consumer

Pre-pandemic, the world was in the middle of a shift…


Originally Published In Forbes, By Mathew Sweezey

The only thing the pandemic changed is everything. In both the business-to-business (B2B) and business-to-consumer (B2C) sectors, the landscape has been upended, and new growth strategies have emerged. …


The new normal for events is digital. For companies that were already well down the path of their digital transformation, adapting quickly was within reach. For others, such as O’Reilly Media, it was time to get out of events and cut losses. …


Originally published in Forbes — https://www.forbes.com/sites/forbescommunicationscouncil/2018/05/07/five-marketing-automation-tips-for-small-businesses/#577a086c1554

Photo by William Iven on Unsplash

Marketing automation has become a cornerstone of successful small businesses. According to a report published by Pardot (a Salesforce-owned company), in 2015, businesses that used marketing automation increased their revenue by an average of 34%. …


Podcasts have become the new email newsletter. In the beginning, both formats were novel, but quickly the supply far exceeded the demand. …


Sure you can hustle, but for how long? Remember the childhood story of the tortoise and the hare. There is a reason we all were taught the fable, it’s true. Yet our culture of success has overrun our lives as we work longer hours, take on more stress than we…


A startling research study may forever change the way we think about age and technology.

State of Chatbots 2018, a joint research project between MyClever, Drift, Salesforce, and SurveyMonkey Audience, found that Baby Boomers are 24% more likely than Millennials to predict that they’d see greater benefit from chatbots in…


What was once a top 100 website in the world has been left behind — and is in serious risk of complete failure. Can LinkedIn save Slideshare?

I fell in love with Slideshare a few years ago and have found it to be one of my most successful social channels…


Social networks have moved to the forefront of marketing, and their impact will only grow in the future. But what role will they play?

Not long ago, the standard social strategy was to amass followers, and great brands were judged by how many followers they had. Today there are better…

Mathew Sweezey

Director of Market Strategy @Salesforce, Author of The Context Marketing Revolution (HBR 20), and contributor to Forbes, AdAge. Covering the Future of Marketing

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store